Unlike previous cases, there were no demands concerning results with this one. Our client, Biax, wanted a clean 3D rendering of their esteemed and highly sought-out product, the Pneumatic Spindle. In terms of recognizability and popularity, this century-old German powerhouse was doing just fine. So the sole objective was to focus fully on the product.
The challenge
They had a wide range of world-class pneumatic and electric tools—all made in Germany and Switzerland. Quality-wise, they had to make no claims. The world knows it since 1919. What they required was a clean and sharp 3D rendering of their excellently crafted product range, the RWA series Pneumatic Spindle.
We were given two products: R 2732 and RWA 2-22. The RWA 2-22 features radial deflection to ensure constant chamfering. That one feature was the difference. It was what needed to be shown.
Capturing this one difference along with the RWA 2-22’s deburring ability and functionality in a neat 3D product explainer video was the challenge.
The Process
Though this calls for a short video, it had to be precise and compact. No needless cuts or graphics. A short intro of the spindle, followed by a portion that explains what it is used for. Then breaking down its unique features and ending it neatly.
The Result
The product was introduced simply. It is a deburring tool that offers different deburring speed options and automated deburring with robots. This was shown using a zoom transition.
Radial Deflection
This was the main differentiator. To ensure a constant chamfer, the RWA 2-22 uses radial deflection, which means that the spindle flexes sideways to create smoother bevels compared to the ones without it. Multiple cuts and transitions were required to show how this function works. Also, it had to look good and precise.
The Feedback
The client’s response was beyond what we expected. They were really happy with our approach, 3D Animation, and the way their product was encapsulated in a short video without missing any of its standout features. The video helped them showcase the impressive features of the RWA 2-22 to their clients, partners, and followers on social media.
You may also have a great product with impressive engineering behind it. But if people cannot understand it, it could risk missing out on the recognition it deserves. If you are experiencing it right now or planning to get a product explainer video so that your customers understand it better, feel free to reach out to Big Leap and explore our portfolio.